Showing posts with label Tirupati laddoo. Show all posts
Showing posts with label Tirupati laddoo. Show all posts

Sunday, September 27, 2009

Tirupati Laddu Size

Tirumala laddu was bigger in size about 15 years back comparing to nowadays what the devotees get as prasadam we are ready to pay more but avaialability is only to the staff and also some laddoos are sold in black @ Rs 50 each specially by the security staff in the temple premises you will be approached by them and in a friendly chat you will be enquired your place of destination and after confirmation you will be asked if you need laddoos which are for sale.

I wish the TTD Trust notes down the difference between supply and demand hope they balance the same by opening a special counter for sale of laddoo Prasadam as per quantity required by the devotees.

Tirupathi Laddu got patent right

Tirupati Laddu Facts

  1. Around 150,000 laddus are made daily.
  2. One laddu is given free to each devotee; the number of daily devotees that visit the temple is around 50,000.
  3. A devotee can buy extra two laddus – a laddu costs 5 rupees.
  4. The revenue from the sale of laddu annually is more than 11 million rupees.
  5. Each laddu weighs around 100gms and is huge when compared with the normal laddu found in shops.
  6. There is a super huge Tirupati Laddu known as Kalyana Laddu and it weighs around 500gms – ½ a kilogram.
  7. Single largest laddu made is said to have weighed 32 kg.
  8. The tradition of Tirupati Laddu is nearly 300 years old.
  9. It is prepared by special hereditary priests known as archakas in special temple kitchen known as ‘potu’.
  10. Ingredients used in Tirupati Laddu are Besan flour (kadalai mavu), Sugar, Cashew nuts, Cardamom, Ghee, Oil, Sugar candy, Raisins and Almonds.
  • On a day around 5000 kg of Besan flour is used.
  • Sugar around 10000 kg.
  • Cashew nuts around 600 kg.
  • Cardamom 150 kg
  • Ghee 300 liters
  • Sugar candy 400 kg
  • Raisins 540 kg

The ingredients are bought at the auction at the Commodities and Spices Exchange in Kochi.

Tirumala Tirupati Devasthanams (TTDs) the administrating body of the temple is planning to patent the Tirupati Laddu to stop counterfeits.

Tirumala-Tirupati Devasthanam gets copyright for Tirupati laddoo

The Tirumala-Tirupati Devasthanam has got geographical indication(GI) certificate for Tirupati laddoo offered as prasadam to devotees at the Lord Venkateswara temple in Tirumala hills. This copyright means no one can make and sell laddoos as Tirupati prasadams within a specified territory.

The TTD had applied for GI with the Chennai-based Geographical Indication Registry in March last year. The certification was completed recently.

Mr G. L.Verma, assistant registrar of trademarks and GI, told reporters at his Chennai office that "We have granted the GI certificate for Tirupati laddoo to the TTD". This laddoo "is now protected under law and none can copy it and market it under the same name".

He explained that under GI, the right to marketing the certified product is tied to a definite geographical territory and the product should be produced or processed or prepared in that territory. Part of the Intellectual Property Rights, the GI tag provides legal protection and empowers the holder to take legal action in case of infringement.

In its application seeking the GI tag, TTD had said that the size and flavour "are typical characteristics of Tirupati laddoo." They are not produced anywhere in the world and "are unique in terms of quality, reputation and other characteristics, which go into its making."

Speaking to mediapersons in Tirupati, TTD chairman D K Audikesavulu and TTD executive officer I Y R Krishna Rao said the GIR certificate will effectively curb the fake laddoo menace.

The temple kitchen prepares approximately 1.5 lakh laddoos a day. The production is increased by 50 to 75 percent on peak days.

Earlier, the price of a laddoo was just Rs 10 a piece. In the last two years, it has gone up to Rs 25. Its size varies, depending on the purpose for which it is used. Small laddoos are distributed to devotees free, but a regular or medium-sized laddoo is sold across the counter. The large ones are called 'kalyana Laddoos'.