Saturday, August 8, 2015

Tirupati Laddu Turns 300

HYDERABAD: The Tirupati laddu, given away as "prasad" at the hill shrine of Lord Venkateswara at Tirupati, has entered its 300th year. Temple officials say the sacred offering was introduced on August 2, 1715. 

No pilgrimage to the world's richest Hindu temple is complete without the laddu, made of flour, sugar, ghee, oil, cardamom and dry fruits. The mouthwatering sweet is the most sought after `prasadam' after prayers to Lord Venkateswara. Although the temple offers various types of `prasadam', the laddu is more popular among pilgrims.

According to the Tirumala Tirupati Devasthanams (TTD), which manages the affairs of the hill shrine, about ninety million laddus were given away to pilgrims in 2014.